Never Have I Ever- For Joann’s Etc.

My Company– Joann Fabric and Craft Store

Objective – Create a Pinterest Board with the title  “Never have I ever….” and include hobbies or crafts supported by Jo-Ann’s.

Strategy – Increase the number of people actively following and repinning Jo-Ann’s pins on Pinterest, not just following in order to persuade them to try new crafts or engage in a new hobby.

  Pinterest Screenshot

Process and Reasoning: I used Jo-Ann’s green in my design element trying to keep Jo-Ann’s branding in mind. It also was a nice contrast to all the different picture colors.  I used a phrase from the game “Never have I ever” to peak followers curiosity to try a new hobby or craft.  The Pinterest Board name will use the same catch phrase but will ask the followers to hashtag to Pinterest, Instagram, Facebook, and Twitter “Never have I ever, well now I have.” This will allow followers to show the new crafts or hobbies they have tried out.  The audiences are current Jo-Ann customers who may be in a rut and are looking for a new outlet or adventurous crafters who are always looking for something new to try.  The message in the campaign is to allow yourself room to grow in a new hobby; you may have more talent than you realized.

Critique: I critiqued Sandra Zulema Mancill and Matthew Richardson’s projects.  I received critiques from Kyle-Katy McKinnon and Kelli Seely who both mentioned that the sewing photo did not highlight the curtains, and suggested a different picture.  I also received critique from Brother Shurtliff who suggested moving up the design element on the doormat and sheep pictures. He liked the use of contrasting fonts, with one font taking on the characteristics of the pictures.  I changed the sewing picture and adjusted the design element on the above-mentioned pictures.

Share this: Shared on Facebook

Facebook Link to Post

Photo Sources: Cake,     Sheep, Paint, Curtains, Beads, Wreath, Flowers, Garland, Caligraphy, Doormat

Fonts Used:

Title/Catchphrase- Decorative font-Delicious

Contrasting Text: Decorative fonts- Sofia, Janda Stylish, Gigi, Chalk-hand Lettering, Colonna MT, Arabella, Freestyle Script, Valadmir Script, Pristina,

Save

Save

Save

Save

Save

Save

Books on Books on Books

Process:  My message was to encourage people to come and buy books to help fund the United through Reading Program.  I found a picture of books to help focus the topic of the flyer.  The banner I created helps draw attention to the event.  It took a while to get the colors and positions of the separate items to look correctly.  Once I did I submitted my draft to Facebook.

Critique Process: I critiqued Allison Marin and Matthew Richardson’s projects.  I received only one critique from fellow student Kyle-Katy McKinnon suggesting I move the body of text over to align with the banner.  I also received a critique from Brother Shurtliff indicating his concern for the saturation of color in my banner, the location, and alignment of my text body and moved the text box with the cost of the books somewhere else.   I followed the advice and softened the color of the banner, moved and realigned the body of text and moved the logo to the top of the flyer, which actually balanced out the flyer nicely.

Color Scheme: Analogous: Navy Blue, dark Teal Green

Fonts: Title- Kraft nine (decorative), Body copy – Ariel Narrow (Sans Serif)

Links to image: http://www.innovativeed.org/blog/?p=61

 

 

Save

Come Join Us

Come Join Us

Terrific Typography

 

Process: First I tried finding a picture to match my comments, but found nothing that would match appropriately. Next I looked through pictures to see what struck me, again nothing worked out. Finally I thought of subject matter I valued and searched for pictures and found a beautiful picture, which I easily found a quote for from an old Ensign article.  My typography could be appreciated by young and old audiences alike.  I copied the image into Microsoft Word and began testing different font styles and colors.  The internet makes a font search simple.  I typed in “laughter font” and found the “snickles” font that fit my subject matter perfectly.  Using the color wheel I found coordinating colors for my text. Trying to find a design element took a little time.  I wanted the design to be youthful, but not immature.  Thinking of polka dots I came upon my design element which enhances the text nicely.

Critique Report: I critiqued Elsa Christina Sanft Mills and Robert Prince’s projects.  I received critique from Shannon Miller and Kaylan Burns. Both critiques suggested I change the color or font of the text as it was hard to read.  I do agree that it was a little hard to read, but I was trying to repeat the color of the child’s clothes in the text color.  Brother Shurtliffa our instructor also indicated in his critique that a color change in the text would be helpful.  He also suggested moving the title, so that it lined up with the body of the text.  Along with changing the color I moved the body down on the page so everything was not so central in the picture

Links to Images: http://www.mumslounge.com.au/lifestyle/children-say-funniest-things/

Font Name/Category: Title: Snickles, sans serif. Body Copy: Georgia, modern

Save

Save

Circle Circle Dot Dot

I love Polka Dots, so creating a picture with circles was a natural choice.  As I shopped for colored paper I also found white paper with circles as a back drop. This added to the repetition I used in creating the picture, even down to the circles that made the stick girl. The girl is placed in close proximity to the “Love Bubble” which she created by blowing kisses and expressing love.  There is great contrast in both size and color between the two subjects which gives interest to the picture.  The large focus of the picture is aligned to the left drawing attention to the smaller figure on the right. I am not an artist, so my picture was merely trying to create a sweet picture of my granddaughter blowing kisses and this developed.

Class Introduction